A New Approach in Mediterranean Tourism
Şubat 18, 2011 | Tourism Activities / Cultural in the region
Mediterranean Countries explore “New Tourism”.
Tourism sector has taken some big steps to attract more tourists recently. The quality of services as well as state-of-the-art facilities have contributed a lot to the rising revenues.
For instance, “airports traditionallyworked in a very governmental fashion in the past, while airports today are increasingly attracting more investors and partners”.
Southeastern European countries are have started to explore tourism from a different angle and they are now reinventing this golden sector. The Mediterranean countries in specific are making an attempt to diversify and target new niche markets. Another new approach to support this attempt has been to expand year-around seasonality.
Countries such as Greece, Turkey and Crotia have announced new strategies with new targets.
Turkish Officials have declared for instance that they expect to receive increased flights in non-peak seasons, after expanding budgets and investments to new historical destinations like Van, Mardin and Urfa.
They have also recorded they would be supporting low-costs airlines, to make traveling more affordable and flexible and expand to the east, offering undiscovered new tourist alternatives as opposed to sea resorts, only.
Other tourist officials from referred countries in the region have made similar announcements to confirm they would be following similar strategies as off 2011.
Croatian Ministry of Culture and Tourism, confirmed for instance the need to expand into a slightly higher-budget niche market of tourism.
It was also announced by the Greek Ministry of Culture and Tourism that they would follow a newly defined approach for tourism.
The ministry recorded they would distribute tourism across the country, create all-year-round activities and target world markets to attract global travelers more broadly.
The new approach refers to “a real re-invention of tourism”, which deals with improved coordination of investments and more collaboration between the public and private sectors,” the experts say.
A new restructuring and repositioning model is created, attracting tour operators and companies at the same time.
It goes without saying competition in this golden sector is due to get much tougher and as with any other industry consumers should be benefitting from this contest between countries allover the world.
EDITOR
2011